Investec is a distinctive Specialist Bank serving clients principally in the UK and South Africa. Our culture gives us our edge: we work hard to find colleagues who'll think out of the ordinary and we put them in environments where they'll flourish. We combine a flat structure with a focus on internal mobility. If you can bring an entrepreneurial spirit and a desire to learn and collaborate to your work, this could be the boost your career deserves.
Research shows that some candidates can be reluctant to apply to a role unless they meet all the criteria. We pride ourselves on our entrepreneurial spirit here and welcome you to do the same – if the role excites you, please don't let our person specification hold you back. Get in touch!
Team DescriptionThe Marketing department is in the process of evolving and developing in order to drive business growth and revenue over the coming years. The aim is to create a best in class marketing function which enables Investec to be a clear market leader in financial services and build and drive a marketing strategy which separates us from our key competitors
Key focus responsibilities:Work with Group to build out lead generation for IWI using SEO, PPC, social media and email channelsDevelop and deliver digital content and digital marketing channels which drive our go-to market reach and messaging strategyDeliver BIC content which resonates across key segmentsCollaborate with the wider digital marketing community to drive IWI digital plans and ensure broad consistency Effective management of the IWI digital projects – including Budget, Analysis and reporting
Digital Campaign ManagementOwn SF.com trial for IWIEnsure fully integrated approach to all campaignsDeliver, maintain and support our e-communication strategiesDesign management of digital assets which support local and regional campaignsManagement and development of digital templatesManage and deliver SEO/PPC campaignsStrong campaign project management skills linked closely to business objectivesManage supplier relationships for on-line and digital channels Build web content that generates leads and deliver high quality leads to the businessDigital Content ManagementDevelop and manage digital content for both acquisition and retentionRe-purpose content for all digital channelsManage .com to drive leadsBuild out the IWI story and create a site that has a compelling narrative and answers the prospect ‘needs'
Digital Solution ManagementWork with strategic marketing team to ensure we support the IWI business by providing innovative delivery and tracking on core digital solutionsDigital solutions will support events, sponsorships and business development targeted campaignsManagement of e-communications strategy across key stakeholders
Analytics and ReportingResponsible for digital analytics and reporting – Help drive core strategic decisions and shape our marketing approachUse of web tools to track channel performance, spend allocation and lead generation intelligenceIdentify and summarise industry insight – reviewing competitive data and market trends
Core skills and knowledge• Do you have Extensive experience of scoping, requirement gathering and delivering the complete digital solutions for B2B and B2C segments?• Can you demonstrate copywriting skills for digital and social media?• Do you have Strong project management skills – from website and mobile build through optimisation and measurement with CMS, to testing and reporting tools• Good experience of digital reporting• Have you executed an e-communications strategy through a matrix environment? • Have you developed and delivered social media channels, supporting a wider communications strategy?
Behavioural Skill Set• Evidence of working in a matrix delivery based model• Ability to work collectively with peers• Prioritisation of time vs stakeholder management • Proactive, forward thinking and the ability to take the initiative• Ability to work independently and flexibly and able to manage multiple projects with timely delivery• Flexible team player• Energised and pro-active