Job description

Loading...
  • Location:
    London - 30 Gresham Street
  • Employee Type:
    Fixed Term Contract
  • Department:
    IWI Marketing Team
  • Division:
    IWI Marketing
  • Employment Type:
    Full time
  • Salary:
    Competitive

  Head of Strategic and Change Marketing (12 Month Fixed Term Contract) (4890)

We're one of the UK's leading investment management companies, with responsibility for over £40 billion of client assets. We've worked closely with clients and their trusted advisers for many years and gained a unique understanding of the specific needs of our clients.

Investec Wealth & Investment seeks to deliver exceptional levels of customer service and has been trusted to meet the needs of private investors for almost 200 years. But our eyes are focused on your future.

Right now we're a team of over 1400 dedicated professionals located across 14 sites in the UK. We're looking to strengthen our team and need you to come on board and make a difference.

Research shows that some candidates can be reluctant to apply to a role unless they meet all the criteria. We pride ourselves on our entrepreneurial spirit here and welcome you to do the same – if the role excites you, please don't let our person specification hold you back. Get in touch!

 

Are you passionate about turning around a strategy into tangible results? Are you passionate about marketing and guiding a team? If so this job is for you!

 

Team Description

The Marketing department is in the process of evolving and developing in order to drive business growth and revenue over the coming years. The aim is to create a best in class marketing function which enables Investec to be a clear market leader in financial services and build and drive a marketing strategy which separates us from our key competitors

Key Responsibilities

This is a strategic but ‘hands-on-role' within the IWI marketing team. The core purpose is to help enforce a Client centric strategic approach to all action – identified through careful insight and analysis and delivering a clear Go to Market approach for UK agreed segments of the UK population

Strategic Planning & Insight

Work closely with the business to establish a clear strategic plan that focuses on bringing to life the core proposition of our 5 main segment areas
Partner closely with our Change team to deliver client centric marketing initiatives
Work in partnership with our product team to design and launch products and services which appeal to our clients and prospects
Own the yearly planning cycle for Marketing
Develop strategic plans that engage at a regional, scale – grasping the geographical marketing, media and communication platforms
Develop and plan a key strategy that examine all stakeholder audiences – employees, clients, influencers and media – adapting strategic approach against key areas
Work alongside data and insight (and with third parties where relevant) ensuring current and future predictive analytics shape the marketing and business strategy
Drive digital strategy in partnership with key stakeholders
Understand and leverage competitor information
Client advocacy management is a key part of the role – discernment of how analytics and the client referral approach can help shape our marketing direction
Prioritise Marketing investment across segments
Responsible for delivery of the defined IWI client segment and marketing strategy, with a particular focus on client acquisition and retention and the integration of online and offline marketing action.
Define the budget and resource allocation required to deliver against segmented audience and the required marketing strategy and tactics.
Measuring the outcomes of marketing initiatives against budgets, identifying key measures of success, and adapting strategy in line with outcomes of market and client segmentation analysis

Manage and Develop the Strategy Marketing Team
Mentoring and guidance of senior strategist and planners
Ensure that project prioritisation right within the strategy and delivery teams

Technical Competencies:

• Are you able to demonstrate strong, well evidence background in senior leadership strategy, planning and analysis marketing? 
• Do you have excellent experience in initiating, creating and driving segmented value propositions through to message development and implementation of campaigns? 
• Do you have experience in strategic planning across marketing(including strong digital strategic knowledge)
• Can you demonstrate experience of acquisition and retention marketing?
• Strategy development in a B2B & B2C environment
• Good experience of agency supply management – working across multi agencies to help develop core campaign work
• Management of industry strategic partnerships – initiating, driving and implementing key business strategic agreements
• Strategic value proposition development –
• Do you have experience of financial services market place? 
• Clear grasp of marketing regulatory requirements and operations process management – including marketing preferences, client communications mandatory (including on-boarding marketing), GDPR2 and other core divisional requirements
• Understanding of Salesforce as a strategic engagement tool
• Excellent skill set in data and research management – linked to segmentation analysis
• Experience in developing messaging platforms at a divisional and product level, influencing business strategy
• Do you understand client advocacy and skill set of implementing referral scheme such? 
• Experience of working across both domestic and global client audiences, tailoring marketing strategies accordingly


Behavioural Competencies:


• Strong experience delivering successfully in a matrix management environment
• Excellent stakeholder management and influencing skills
• Ability to manage and implement change through the team
• Inspire and steer through empowerment and motivation
• Experience of managing and developing a team
• Be able to work collaboratively as a wider leadership marketing team
• Proactive approach

 

 


 
Loading...
Close map
Location
London - 30 Gresham Street
30 Gresham Street, London, England, GB, EC2V 7QN
Loading...

Meet the recruiter

Boipelo Tabane

linkedin.com/in/boipelo-t-a01067b8

Loading...
Share this page
Share with linkedin
Share with facebook
Share with twitter
Share with email
Job Alerts
Create an alert subscription based on this Job

Benefits

Pension
Private Medical Cover
Virtual GP
Gym Discounts
Psychologist Service
Annual Leave
Life Assurance