Job description

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  • Location:
    London - 30 Gresham Street
  • Department:
    Marketing
  • Division:
    Central Services
  • Employment Type:
    Full time
  • Salary:
    Competitive

Content Manager (4745)

Investec is a distinctive Specialist Bank serving clients principally in the UK and South Africa. Our culture gives us our edge: we work hard to find colleagues who'll think out of the ordinary and we put them in environments where they'll flourish. We combine a flat structure with a focus on internal mobility. If you can bring an entrepreneurial spirit and a desire to learn and collaborate to your work, this could be the boost your career deserves.

Research shows that some candidates can be reluctant to apply to a role unless they meet all the criteria. We pride ourselves on our entrepreneurial spirit here and welcome you to do the same – if the role excites you, please don't let our person specification hold you back. Get in touch!

Description of role and key responsibilities

This role is responsible for helping shape and deliver the content programme for the UK Bank. The role will be focused on our B2B banking segments, helping to drive growth through targeted, differentiated content programmes for our target audiences while boosting Investec's brand.

The candidate should have a strong editorial mind-set, experience in supporting commercial objectives through content marketing, a solid understanding of financial services and a keen interest in business and entrepreneurship, political and economic developments and how they affect our clients.

Strong stakeholder management, excellent communication skills, an eye for detail and the ability to work under pressure and deliver to consistently high standards are key. The role will be responsible for:

  • Helping to shape and manage the day-to-day delivery of the content strategy for Investec's listed companies, private equity and specialist sector client groups
  • Producing and commissioning content on time and to budget, including articles, podcasts, videos, infographics, emails, marketing collateral, webpages and social posts, using in-house and agency resources
  • Working closely with the wider marketing team to use content as part of wider multi-channel campaigns, including close collaboration with the PR team to ensure we maximise the media profile of our thought-leaders
  • Determining appropriate owned, earned and paid channels on which to activate content to maximise engagement and ROI. This will entail close working relationships with PR, social media and the wider marketing team
  • Collaborating with the UK B2C content function and colleagues in other territories (notably South Africa) to ensure alignment and efficiency in our approach to content
  • Identifying opportunities for new content series and themes, including repurposing of content created by teams across the globe, promoting a ‘One Investec' approach
  • Ensuring a seamless approach to content delivery, working closely with internal and external stakeholders and managing a range of agency and freelance resources
  • Ensuring all content is high quality, differentiated and adheres to our brand guidelines
  • Using analytics to optimise content, with regular reporting on key metrics against performance benchmarks and targets, underpinned by a deep understanding of the Bank's financial and client targets
  • Helping build a ‘centre of excellence' across our content function, working with the wider team to identify best practice trends, deepen our channel expertise and bring in creativity and fresh thinking

Core skills and knowledge

Technical skills and experience

At least 5 years' experience in content marketing, ideally within a corporate setting (experience in financial services is highly desirable)

Experience of working in a multi-channel B2B marketing environment, with a strong understanding of the benefits of different content formats and channels and how to activate them effectively for origination and engagement

Good understanding of the financial services sector and a natural interest in market trends, corporate and investment banking and current affairs

Experience of delivering against core brand and regulatory guidelines across product financial promotions

Track record of developing effective relationships with agencies and suppliers

Editorial mindset and excellent written and verbal communication skills

Experience of working with web content management systems

Up to date with the latest innovations and changes in the content landscape, and the strategic insight to apply these to Investec

Experience working with analytics tools; ability to interpret and apply actionable insights from performance data

A solid understanding of journalistic ethics and experience operating within a regulated environment

Ability to tailor messages across different sectors and use different channels to optimise impact

Expertise in digital and social media marketing and able to leverage effectively to increase online engagement with content

Behavioural Skill Set

At Investec we give our people freedom to operate in a supportive and collaborative environment. If you can bring fresh ideas and build strong relationships, we'd love to hear from you.

You will be a self-starter who is comfortable working in an independent setting where your ideas and approach will make a huge difference

  • You must be comfortable taking full ownership and responsibility for the content you'll plan, produce, review, edit and proof
  • Strong relationship building and influencing skills, able to effectively manage stakeholders at all levels
  •  
  • Highly collaborative, with a one team, non-hierarchical approach
  •  
  • Excellent communication and team engagement skills, including the ability to coach and develop others
  • Ability to navigate through ambiguity and complexity, while driving simplicity and clarity
  • Comfortable working in a fast-paced, matrix environment
  •  
  • Strong time management and prioritisation skills, with a professional approach
  •  
  • Strong attention to detail and focus on delivering a high standard of work at all times
  • Your integrity is beyond reproach and you embrace our philosophy of treating people fairly, be they colleagues, clients or other stakeholders

 
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Location
London - 30 Gresham Street
30 Gresham Street, London, England, GB, EC2V 7QN
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Meet the recruiter

Tumi Setshedi

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Benefits

Pension
Private Medical Cover
Virtual GP
Gym Discounts
Psychologist Service
Annual Leave
Life Assurance