Job description

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  • Location:
    Reading
  • Department:
    Marketing
  • Division:
    Private Bank
  • Employment Type:
    Full time
  • Salary:
    Competitive

Marketing Manager, Private Companies Group (4460)

Investec is a distinctive Specialist Bank serving clients principally in the UK and South Africa. Our culture gives us our edge: we work hard to find colleagues who'll think out of the ordinary and we put them in environments where they'll flourish. We combine a flat structure with a focus on internal mobility. If you can bring an entrepreneurial spirit and a desire to learn and collaborate to your work, this could be the boost your career deserves.

Research shows that some candidates can be reluctant to apply to a role unless they meet all the criteria. We pride ourselves on our entrepreneurial spirit here and welcome you to do the same – if the role excites you, please don't let our person specification hold you back. Get in touch!

Key relationships:

Business stakeholders for the Asset Finance Group, Mann Island Finance and wider Private Companies Group

Segment Marketing Team for Corporate & Institutional Bank (including Private Companies, Private Equity, Listed Companies and Specialist Sectors)

Campaign Management Team

Brand Activation Team

Performance and Analytics Team

Private Client Marketing Team

Creative, strategy, design and digital agencies and freelancers

Description of role and key responsibilities:

This role sits within the Segment Marketing Team and is responsible for supporting the Asset Finance Group and Mann Island businesses within our Private Companies client group. The role creates and delivers the marketing activity to generate leads, acquire clients and retain and reacquire clients for these businesses.

  • Create high impact marketing plans that make a valued contribution to business objectives and focus on driving acquisition, engagement and retention as required by the individual businesses, leveraging the Investec brand and wider client base as relevant
  • Build strong relationships with business stakeholders to constantly improve your understanding of the market opportunity and client needs, to engender collaboration and buy-in to your marketing plans, balanced with deft negotiation skills and powers of influence and persuasion
  • Implement marketing plans partnering with colleagues in the marketing team where needed, for timely delivery of high impact and creative campaigns, analysing performance data to identify campaign optimisations
  • Create and distribute client communications to support the sales process, including broker communications, policy updates, short-term sales incentives, client gifts and campaigns
  • Develop marketing assets, thought leadership and case studies for use in PR, client communications, trade publication awards and across online channels
  • Be a valued and respected member of the team, contributing to team dialogue, priority projects and workstreams that benefit UK Marketing, investing time in training and developing of yourself and others
  • Building and adding value to Investec's brand, protecting it and finding ways to improve awareness
  • Report on results and progress against plans, for each activity within plan and against budget on a monthly and quarterly basis (as a minimum) and as required
  • Manage the marketing budget for the businesses to ensure maximum ROI, including reporting on ROI and on utilisation back to the business

Core Skills and Knowledge:

Strong, creative and relevant marketing skills and experience (4-5 years) in identifying, leading and delivering results-driven campaigns, ideally in a B2B environment for institutional clients

Keen interest in and aptitude for understanding Investec's products and services, specifically in the Asset Finance and Mann Island businesses, as well as reasonable understanding of the wider market environment our corporate and investment banking clients exist in

Ability to manage and deliver multiple campaigns and projects, both directly and through agencies and the wider Marketing Team

Strong understanding of the mix of marketing channels available to deliver results

Experience using market insights, business results, competitor insight and client analytics to take a strategic approach to determine the most effective plans

Some experience and the ability to leverage the MarTech tools required to deliver and optimise your marketing campaigns, (eg: DotMailer, CRM, PowerBI, etc.)

Other attributes that would be helpful, but not essential for the role:

Previous experience in corporate banking is desirable, specifically with an understanding of the asset finance business.


 
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Location
Reading
Reading International Business Park, Reading, United Kingdom, RG2 6AA
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Meet the recruiter

Tumi Setshedi

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Benefits

Pension
Private Medical Cover
Virtual GP
Gym Discounts
Psychologist Service
Annual Leave
Life Assurance