Job description

Loading...
  • Location:
    London - 30 Gresham Street
  • Department:
    Marketing
  • Division:
    Private Bank
  • Employment Type:
    Full time
  • Salary:
    Competitive

PR Manager, Private Client (12 Month FTC) (4507)

Investec is a distinctive Specialist Bank serving clients principally in the UK and South Africa. Our culture gives us our edge: we work hard to find colleagues who'll think out of the ordinary and we put them in environments where they'll flourish. We combine a flat structure with a focus on internal mobility. If you can bring an entrepreneurial spirit and a desire to learn and collaborate to your work, this could be the boost your career deserves.

Research shows that some candidates can be reluctant to apply to a role unless they meet all the criteria. We pride ourselves on our entrepreneurial spirit here and welcome you to do the same – if the role excites you, please don't let our person specification hold you back. Get in touch!

Description of role and key responsibilities

This is both a strategic and hands-on role, assisting the delivery of effective, integrated PR work across different client groups.

The candidate will drive media relations strategy and tactics to promote Investec's offering to wealth management and HNW banking clients, helping to build its profile within key target audiences within the UK market. Investec has significant growth plans, and the PR manager will have a key role in harnessing the power of the media to support this growth through a period of transition.

The candidate will work closely with the head of PR, corporate communications lead, the key Segment Marketing teams, our PR agencies and the wider team, and will take an active role in influencing PR strategy while also planning and executing its delivery

The role offers a good level of autonomy – the candidate should have sufficient initiative and experience to hit the ground running and build up ownership of specific areas by bringing their own network of journalists in the Wealth and Banking space.

Specific responsibilities

The role is responsible for driving media relations work for our Private Client business, including:

Liaising with business and marketing stakeholders to understand our offering and support the creation and implementation of PR strategy

 Understand the target market of Consumer Banking and Wealth Management prospects  and how we tap into their media consumption

Building and maintaining relationships with key journalists in trade and national press

Drafting press materials, including plans, releases, briefing notes and coverage reports

Managing media opportunities independently, including managing incoming enquiries, supporting on interviews and advising on opportunities

Managing Investec's reputation among HNWs, wealth managers and planners, IFAs, charities and other related groups, including responding proactively to threats and opportunities

Helping to source and execute media opportunities that align with business objectives

Working closely with the wider marketing team, to ensure alignment and effective work, including tailoring wider campaigns into content for the UK media

Maintaining a list of media spokespeople, arranging relevant training as required

Monitoring the media to spot emerging issues and opportunities

Managing reporting, including data collection and mapping results against KPIs

Generating research and thought leadership ideas to help build our profile in priority area

Working with the wider PR team to ensure full alignment of messaging and to manage firm-wide issues

Core Skills and Knowledge

Technical skills

  • Excellent knowledge of PR in financial services, with experience of working across B2B and B2C audiences.
  • Evidence of delivering media strategies through both in-house capability and PR agencies. Strong track record of working effectively with PR agencies
  • Outstanding written and verbal communication skills; strong editorial skills in writing press releases and media stories for a wide range of target media
  • Solid understanding of financial services and a keen interest in political and economic developments and how they affect markets
  • Experience building and leveraging strong journalist relationships
  • Experience of working in a multi-channel Marketing environment, with a strong understanding of the benefits of each channel and how to activate them effectively
  • Knowledge of content engagement strategy and how PR and content can work effectively together, both for campaign and BAU work
  • Have the regulatory knowledge as applicable to the role

Behavioural skillset

  • At least eight years' experience in PR in a related industry (e.g. banking, wealth management, financial services), preferably in private banking and wealth management
  • The role involves working in a complex, highly-regulated environment, and requires a candidate able to juggle different and sometimes conflicting priorities and demands calmly
  • Excellent communication and stakeholder management skills, with strong attention to detail at all times
  • Work continuously to understand Investec's client sectors and their
  • strategies and be prepared to help apply best in class theory, practice and innovation to support the segment specialist marketers and help fuel sectors' growth
  • Be flexible and agile enough to work in a matrix environment, constantly having to find the best way to balance priorities and keep moving in the right direction
  • Positive and enthusiastic approach
  • Curiosity, agility and a desire to solve problems
  • To act with integrity at all times and embrace the philosophy of treating our customers fairly

 
Loading...
Close map
Location
London - 30 Gresham Street
30 Gresham Street, London, England, GB, EC2V 7QN
Loading...

Meet the recruiter

Tumi Setshedi

Loading...
Share this page
Share with linkedin
Share with facebook
Share with twitter
Share with email
Job Alerts
Create an alert subscription based on this Job

Benefits

Pension
Private Medical Cover
Virtual GP
Gym Discounts
Psychologist Service
Annual Leave
Life Assurance