Investec is a distinctive Specialist Bank serving clients principally in the UK and South Africa. Our culture gives us our edge: we work hard to find colleagues who'll think out of the ordinary and we put them in environments where they'll flourish. We combine a flat structure with a focus on internal mobility. If you can bring an entrepreneurial spirit and a desire to learn and collaborate to your work, this could be the boost your career deserves.
Research shows that some candidates can be reluctant to apply to a role unless they meet all the criteria. We pride ourselves on our entrepreneurial spirit here and welcome you to do the same – if the role excites you, please don't let our person specification hold you back. Get in touch!
Description of role and key responsibilities
This is both a strategic and hands-on role, assisting the delivery of effective, integrated PR work across different client groups.
The candidate will drive media relations strategy and tactics to promote Investec's offering to wealth management and HNW banking clients, helping to build its profile within key target audiences within the UK market. Investec has significant growth plans, and the PR manager will have a key role in harnessing the power of the media to support this growth through a period of transition.
The candidate will work closely with the head of PR, corporate communications lead, the key Segment Marketing teams, our PR agencies and the wider team, and will take an active role in influencing PR strategy while also planning and executing its delivery
The role offers a good level of autonomy – the candidate should have sufficient initiative and experience to hit the ground running and build up ownership of specific areas by bringing their own network of journalists in the Wealth and Banking space.
The role is responsible for driving media relations work for our Private Client business, including:
Liaising with business and marketing stakeholders to understand our offering and support the creation and implementation of PR strategy
Understand the target market of Consumer Banking and Wealth Management prospects and how we tap into their media consumption
Building and maintaining relationships with key journalists in trade and national press
Drafting press materials, including plans, releases, briefing notes and coverage reports
Managing media opportunities independently, including managing incoming enquiries, supporting on interviews and advising on opportunities
Managing Investec's reputation among HNWs, wealth managers and planners, IFAs, charities and other related groups, including responding proactively to threats and opportunities
Helping to source and execute media opportunities that align with business objectives
Working closely with the wider marketing team, to ensure alignment and effective work, including tailoring wider campaigns into content for the UK media
Maintaining a list of media spokespeople, arranging relevant training as required
Monitoring the media to spot emerging issues and opportunities
Managing reporting, including data collection and mapping results against KPIs
Generating research and thought leadership ideas to help build our profile in priority area
Working with the wider PR team to ensure full alignment of messaging and to manage firm-wide issues
Core Skills and Knowledge