Job description

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  • Location:
    London - 30 Gresham Street
  • Department:
    Marketing
  • Division:
    IBP Business Enablement
  • Employment Type:
    Full time
  • Salary:
    Competitive

Product Marketing Manager (5477)

Investec is a distinctive Specialist Bank serving clients principally in the UK and South Africa. Our culture gives us our edge: we work hard to find colleagues who'll think out of the ordinary and we put them in environments where they'll flourish. We combine a flat structure with a focus on internal mobility. If you can bring an entrepreneurial spirit and a desire to learn and collaborate to your work, this could be the boost your career deserves.

Research shows that some candidates can be reluctant to apply to a role unless they meet all the criteria. We pride ourselves on our entrepreneurial spirit here and welcome you to do the same – if the role excites you, please don't let our person specification hold you back. Get in touch!

Who are my key relationships be with?

  • Business stakeholders across the Treasury Risk Solutions, Institutional Fundraising, Investment Trusts and other business teams, including ESG stakeholders
  •  Segment Marketing Team for Corporate & Institutional Bank (including Private Companies, Private Equity, Listed Companies and Specialist Sectors)
  • Campaign Management Team
  •  Brand Activation Team
  • Performance and Analytics Team
  • Private Client Marketing Team
  • Creative, strategy, design and digital agencies and freelancers

What does my role entail and what are the key responsibilities?

This role sits within the Segment Marketing Team and is responsible for defining, driving and delivering marketing plans and activity for a range of specific businesses and key priority projects (initially in ESG), aligned to business objectives and client needs.


You'll focus on some of the key business lines that support a range of our vertical client groups, specifically Treasury Risk Solutions, Institutional Fundraising, Investment Trusts, Structured Products and other smaller business lines as relevant. Additionally, you'll play a critical project management role in articulating Investec's ESG priorities, working across client groups and the marketing team.
This role connects the business and clients with the wider marketing team. Strong stakeholder and relationship management is fundamental to the success of this role and ultimately, the impact of the marketing strategy and plans.


Core responsibilities include:

  • Create strategic, best in class marketing plans that make a valued contribution to business objectives and focus on driving acquisition, engagement and retention as required by the individual businesses
  • Build strong relationships with business stakeholders to constantly improve your understanding of the market opportunity and client needs, to engender collaboration and buy-in to your marketing plans, balanced with deft negotiation skills and powers of influence and persuasion
  • Implement marketing plans (with support from a Marketing Executive), partnering with the Channel Specialists and Brand Activation teams for timely delivery of high impact and creative campaigns, analysing performance data to identify campaign optimisations
  • Develop and refine business propositions, leveraging inhouse and external resources to develop a deep understanding of the businesses, clients, competitors, etc., to facilitate informed decision making
  • Source creative solutions to business and marketing challenges, drawing on internal and external expertise and establishing feasibility and risk appetite
  • Be a valued and respected member of the team, contributing to team dialogue, priority projects and workstreams that benefit UK Marketing, investing time in training and developing of yourself and others
  • Building and adding value to Investec's brand, protecting it and finding ways to improve awareness
  • Report on results and progress against plans, for each activity within plan and against budget on a monthly and quarterly basis (as a minimum) and as required
  • Manage the marketing budget for the businesses to ensure maximum ROI, including reporting on ROI and on utilisation back to the business

What core skills and knowledge do you look for?

Technical Skill Set:

  • Strong, creative and relevant marketing skills and experience in identifying, leading and delivering results-driven campaigns for institutional clients
  • Keen interest in and aptitude for understanding the products and services offered by the specific business (outlined above), as well as deep understanding of the wider market environment our clients exist in
  • Ability to manage and deliver multiple campaigns and projects, both directly and through agencies and the wider Marketing Team
  • Experience using market insights, business results, competitor insight and client analytics to take a strategic approach to determine the most effective plans
  • Experience in and the ability to leverage the MarTech tools required to deliver and optimise your marketing campaigns, (eg: DotMailer, CRM, PowerBI, etc.)
  • Strong time management and prioritisation skills
  • Strong attention to detail and focus on delivering a high standard of work at all times


Behavioural Skill Set:

  •  High level of professionalism, initiative, tenacity and self-awareness
  • Strong stakeholder management skills to build productive relationships with business decision makers, the ability to persuade and influence people, negotiate and resolve challenging relationships
  • Desire to partner with colleagues to create high quality marketing outcomes, communicating and collaborating effectively, being a valuable and respected member of the immediate team and the wider marketing team
  • Excellent communication skills and a honed ability to influence others
  • Positive and enthusiastic approach
  • Growth mind-set and strategic thinker
  • Curiosity, a desire to solve problems and ability to be agile in change

 

Product Marketing Manager

Location: London

Description of role and key responsibilities

This role sits within the Segment Marketing Team and is responsible for defining, driving and delivering marketing plans and activity for a range of specific businesses and key priority projects (initially in ESG), aligned to business objectives and client needs.

You'll focus on some of the key business lines that support a range of our vertical client groups, specifically Treasury Risk Solutions, Institutional Fundraising, Investment Trusts, Structured Products and other smaller business lines as relevant. Additionally, you'll play a critical project management role in articulating Investec's ESG priorities, working across client groups and the marketing team.

This role connects the business and clients with the wider marketing team. Strong stakeholder and relationship management is fundamental to the success of this role and ultimately, the impact of the marketing strategy and plans.

Core responsibilities include:

  • Create strategic, best in class marketing plans that make a valued contribution to business objectives and focus on driving acquisition, engagement and retention as required by the individual businesses
  • Build strong relationships with business stakeholders to constantly improve your understanding of the market opportunity and client needs, to engender collaboration and buy-in to your marketing plans, balanced with deft negotiation skills and powers of influence and persuasion
  • Implement marketing plans (with support from a Marketing Executive), partnering with the Channel Specialists and Brand Activation teams for timely delivery of high impact and creative campaigns, analysing performance data to identify campaign optimisations
  • Develop and refine business propositions, leveraging inhouse and external resources to develop a deep understanding of the businesses, clients, competitors, etc., to facilitate informed decision making 
  • Source creative solutions to business and marketing challenges, drawing on internal and external expertise and establishing feasibility and risk appetite
  • Be a valued and respected member of the team, contributing to team dialogue, priority projects and workstreams that benefit UK Marketing, investing time in training and developing of yourself and others
  • Building and adding value to Investec's brand, protecting it and finding ways to improve awareness
  • Report on results and progress against plans, for each activity within plan and against budget on a monthly and quarterly basis (as a minimum) and as required
  • Manage the marketing budget for the businesses to ensure maximum ROI, including reporting on ROI and on utilisation back to the business

Core Skills and Knowledge

Technical Skill Set:

  • Strong, creative and relevant marketing skills and experience in identifying, leading and delivering results-driven campaigns for institutional clients
  • Keen interest in and aptitude for understanding the products and services offered by the specific business (outlined above), as well as deep understanding of the wider market environment our clients exist in
  • Ability to manage and deliver multiple campaigns and projects, both directly and through agencies and the wider Marketing Team
  • Experience using market insights, business results, competitor insight and client analytics to take a strategic approach to determine the most effective plans
  • Experience in and the ability to leverage the MarTech tools required to deliver and optimise your marketing campaigns, (eg: DotMailer, CRM, PowerBI, etc.)
  • Strong time management and prioritisation skills

Behavioural Skill Set:

  • High level of professionalism, initiative, tenacity and self-awareness
  • Strong stakeholder management skills to build productive relationships with business decision makers, the ability to persuade and influence people, negotiate and resolve challenging relationships
  • Desire to partner with colleagues to create high quality marketing outcomes, communicating and collaborating effectively, being a valuable and respected member of the immediate team and the wider marketing team
  • Excellent communication skills and a honed ability to influence others
  • Positive and enthusiastic approach
  • Growth mind-set and strategic thinker
  • Curiosity, a desire to solve problems and ability to be agile in change
  • To act with integrity at all times and embrace the philosophy of treating our customers fairly (compulsory)
  • Regulatory Knowledge as applicable to role (compulsory)

Key relationships

  • Business stakeholders across the Treasury Risk Solutions, Institutional Fundraising, Investment Trusts and other business teams, including ESG stakeholders
  • Segment Marketing Team for Corporate & Institutional Bank (including Private Companies, Private Equity, Listed Companies and Specialist Sectors)
  • Campaign Management Team
  • Brand Activation Team
  • Performance and Analytics Team
  • Private Client Marketing Team
  • Creative, strategy, design and digital agencies and freelancers
  • Strong attention to detail and focus on delivering a high standard of work at all times

 
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Location
London - 30 Gresham Street
30 Gresham Street, London, England, GB, EC2V 7QN
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Meet the recruiter

Boipelo Tabane

linkedin.com/in/boipelo-t-a01067b8

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Benefits

Pension
Private Medical Cover
Virtual GP
Gym Discounts
Psychologist Service
Annual Leave
Life Assurance