Job description

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  • Location:
    London - 30 Gresham Street
  • Department:
    Marketing
  • Division:
    IBP Business Enablement
  • Employment Type:
    Full time
  • Salary:
    Competitive

Senior Website Strategy Manager (5480)

Investec is a distinctive Specialist Bank and Wealth Manager servicing clients principally in the UK and South Africa. Our culture gives us our edge: we work hard to find colleagues who'll think out of the ordinary and we put them in environments where they'll flourish. We combine a flat structure with a focus on internal mobility. If you can bring an entrepreneurial spirit and a desire to learn and collaborate to your work, this could be the boost your career deserves.

Research shows that some candidates can be reluctant to apply to a role unless they meet all the criteria. We pride ourselves on our entrepreneurial spirit here and welcome you to do the same – if the role excites you, please don't let our person specification hold you back. Get in touch!

Senior Website Strategy Manager

Location: London

Who will be my key relationships?

• Digital Marketing & Marketing Technology team
• B2B and B2C marketing segment teams
• Content marketing colleagues
• Technical product owner
• South African and other international colleagues working on the website
• Web design and development agencies
• Analytics team
• Colleagues authoring on the website

What does my role entail?

Investec's UK marketing team is looking for someone who thrives in creating strategies that drive fantastic website user experiences and wants to set and roll-out a strategy to continue our website's growth. Our website is our ‘shopfront' in the UK, so this is a key role in our high-performing Digital Marketing & Marketing Technology team.
It's an exciting time to join the Investec marketing team, as the successful candidate will set the strategy for our website to ensure it is optimised for lead generation, brand building, client engagement and the latest technology so as to improve key performance indicators (KPIs).
At a day-to-day level, you will work with segment-focused marketers to ensure the website performs for their audiences and campaigns and collaborate with international colleagues to continually optimise the global site. You will also oversee all authoring on the UK, North American and Channel Islands sections of Investec.com to ensure all updates support the overarching website strategy.

Key responsibilities

• Developing a website strategy/strategies with the aim of increasing brand awareness, lead generation and customer engagement, measured through key website performance metrics
• Work with marketing colleagues to ensure the website works as best as possible for their specific audiences.
• Analyse the long-term needs of the company's website, design plans to get us there and then work with marketing colleagues and business stakeholders to implement them.
   Continued overleaf…
• Design and build journeys for varying audiences to achieve optimal user experience and business outcomes.
• Collaborate with a range of stakeholders to shape and execute the strategy, including agencies, website authors, analytics and digital personnel and South African colleagues.
• Actively pursue continuous improvement to enhance quality, increase audiences, reduce cost, improve segmentation and raise ROI.
• Leverage analytics and user feedback to inform strategies and changes to the site.
• Manage product roadmaps that evolve the site, including driving adoption of personalisation on the website.
• Choose, coordinate and evaluate website and digital agencies, working with them on the creation of web assets, tools, components, information architecture, journeys etc. that advance the    strategy.
• Ensure our website and web technology are well maintained, taking shared ownership (with counterparts in other territories/countries) of technology that runs across the website.
• Manage a budget to run and improve the website.
• Liaise with other departments and creatives to ensure the website is fully integrated into a holistic and effective digital marketing strategy.
• Collaborate with key colleagues to ensure the website aligns with our brand strategy, reflects our brand guidelines and values, and meets business standards.
• Collaborate with our Testing & Optimisation and Search Marketing leads to continually improve the website for users and the business.
• Oversight of authors who create and edit webpages and campaign landing pages.
• Proactively monitor the latest web trends and digital technologies, including competitor website changes, and identify opportunities for Investec.
• Collaborate with marketing colleagues to support their campaigns with appropriate web-based marketing strategies.
• Be an active member of the Digital Marketing & Marketing Technology team.
• Collaborate with colleagues responsible for logged-in client digital environments to ensure smooth journeys/transitions from website to logged-in environments.
• Undertake to do at least one community-focused project each year which aids the community and Investec's position within it.
• Undertake at least one initiative a year on the website that advances diversity, equity and inclusion.

What core skills and knowledge do you look for?

• Professional marketing qualification desirable but not essential.
• Knowledge of digital development and website management – minimum 5 years.
• Extensive experience in working with various website content management systems like Adobe Experience Manager and Wordpress.
• Adept at use of analytical tools like Adobe Analytics, Decibel and Google Analytics.
• Must be able to use MS Office (Word, Excel, Access and Outlook).
• Creativity essential – ability to think differently and challenge assumptions.
• Great communication and analytical skills.
• Excellent interpersonal skills, strong networking and relationship management skills.
• Strong planning and project management skills.
• Strong stakeholder management and influencing skills.

Any other personal attributes?

• To act with integrity at all times and embrace the philosophy of treating our customers fairly.
• An ability to multitask and perform under pressure.
• The ability to think strategically and creatively.
• Brings a feedback and testing focused approach.
• Strong attention to detail.
• Ability to work in a dynamic and changing environment.
• Be responsible for your own personal development, including identifying learning and development opportunities, in collaboration with your manager.
• Flexible team player, prepared to work across the entire marketing mix.
• Be able to self-manage workload and identify opportunities to outsource so your work is delivering the highest possible value.
• A proactive and can-do attitude with a strong work ethic.

 


 
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Location
London - 30 Gresham Street
30 Gresham Street, London, England, GB, EC2V 7QN
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Meet the recruiter

Boipelo Tabane

linkedin.com/in/boipelo-t-a01067b8

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Benefits

Pension
Private Medical Cover
Virtual GP
Gym Discounts
Psychologist Service
Annual Leave
Life Assurance